Post war design became fixed on promising better life and the idea of a totally new beginning. ┬áDesigners described themselves as ‘slaves’ to the nation, fixing and solving problems, building a better future.

New technologies such as injection moulding gave designers more opportunities in helping to make better lifestyles.

IN 1946 Earl Tupper designed ‘Tupperware’ which revolutionised way of life in post war homes, it allowed households to ‘Live in the future’ he showed that new technologies and materials such as acrylic, perspex, polystyrene and polyethanol could provide promise and a future. Plastic became the aesthetic and material that was at the centre of new lifestyle and culture. And by the end of the 1950’s tupperware was in 96% of American homes.



Tupperware designed in 1946 by Early Tupper, embodied aspirations of post war culture
s chair vernon panton
S chair designed by Vernon Patton in 1959


The S chair designed by Vernon Patton reinstated the idea that designers should forget tradition, design was now about concepts and ideas, there was new technology and materials to play with. The idea that function came before form had been flipped which allowed designers to design for the future rather than stick with past and traditional ideas.

polyprop chair
Robin Day polyprop chair 1963

The polyprop chair now recognised and deeply routed in our design practice, has become one of the most iconic objects from the post war era, it represents, durability, quick and low cost production, socialism and function. it reflects the new technologies, productions and aesthetics of the era. Portraying the idea that plastic promised liberation for both designers and consumers.

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